West Wave Dance Festival
San Francisco, Central Market
WEST WAVE DANCE FESTIVAL@ ZSpace
San Francisco, CA
West Wave’s mission is to unite Bay Area dance by bringing together veteran and newly-established choreographers from all cultures and disciplines, in and beyond the Bay Area, and provide them an opportunity to present work in a professional venue in order to experiment, develop and refine repertoires, and build audiences without the burden of self-producing. The Festival focuses on providing residencies to create new work. That year's theme, “Cultural Destinations," navigated local dance culture and its diverse forms.
Created a promotional strategy that included a social media starter kit that was sent to all festival participants. By leveraging their collective social media presence of each dance company, choreographers, and participating arts venue we were able to harness their influence in the dance community in the Bay Area and beyond.
SAFEhouse for the Performing Arts
City of San Francisco, Hotel Arts Fund
Social Media Marketing
SF WEEKLY, FALL ARTS COVER
photo: David Senk
Sean Dorsey Dance, The Missing Generation