DQtrs Home Global Launch @
International Contemporary Furniture Fair
New York, Hudson River Railyards, Jacob Javits Center
DQtrs (pronounced D Quarters - short for Design Quarters), a start-up digital home furnishing company creates new designs for home, work, and life. By harnessing new technology DQtrs changes the way décor is delivered.
Developed a social media and promotional strategy for the global launch of DQtrs first collection at International Contemporary Furniture Fair (ICFF) in New York City, designed by Creative Director/Founder Joesph Abbati. Sold pieces in the collection to Paul Smith with press coverage in Japanese trade magazines.